Tag Archives: Coke

America the Beautiful: 2014 Coca Cola Super Bowl Ad and Why I Endorse Free Speech for Everyone

Regarding the Coca Cola commercial last night (in case you haven’t seen it, I posted below), there’s a few things that apparently need to be said:

1. Yes, many Americans speak English. Many other Americans don’t speak English. We are a nation of immigrants. The melting pot of the world. What I bet a lot of the bigots who were upset about the commercial don’t know is that America DOES NOT, in fact, have an official national language. Furthermore, “American” is not a language. We speak English. Which originated in England. Which also happens to be more closely related to Dutch than any other language because it comes from the Germanic branch of the Indo-European language family. None of which has any roots whatsoever in America. Next time you say, “Speak American!” or even “Speak English!” understand what that really means.

2. America is a global leader in business. We have the world’s single largest economy. That’s entirely due to the ingenuity of Americans. Americans that have come from every walk of life. And we wouldn’t be the world leader in business if we didn’t have long-standing alliances, partnerships, free trade and relations with just about every other country in the world in all the sectors of business that we excel in. This was a direct result of the entrepreneurship of many millions of Americans. Our economy thrives because we trade with the other 6.7 billion people in the world.

3. So if you intend to boycott Coke simply for spreading a message of solidarity and unity among Americans by celebrating our collective and individual diversity instead of promoting hate and discontent for our differences like we as a nation have done for the last 400+ years, you might want to consider this:

Coke doesn’t care if every bigot and xenophobe in this country never drank another Coke in their life. As much as you’d like to think you have the support of many other people who feel like you do, if you all were to come out from behind the computer, you’d see how very few would actually support you publicly. And those people liking your status or favoriting your tweet now wouldn’t speak up for you if you were standing in front of a room full of regular, normal people. They would quietly sit there and watch you make a fool of yourself. This is because you are in the extreme minority. Which is why Coke doesn’t care if you never drink another one in your life. You won’t make a difference. Oh and because we’re a global leader in business and Coca Cola is one of the most recognizable brands internationally from the middle east to east Asia, Europe to Latin America, to the tiny islands you’ve never heard of in the South Pacific like Vanuatu, and all across the continent of Africa. That’s a market share of over 7 billion people. You won’t make a difference.

4. “A fool takes no pleasure in understanding, but only in expressing his opinion.”
“Better to be thought a fool than open your mouth and remove all doubt.”

I do, however, fully agree with one singular principle whereby you are allowed to express your opinions: the right to free speech. After all, ain’t that what makes ‘Merrica great? This same principle that has given us some of the greatest minds and thinkers the world has ever seen, also allows people to expose themselves as the racists, bigots, nuts, crackpots, fools and idiots they are. Without free speech, it would make it that much harder for the rest of us to differentiate between the fools and everybody else. Please, continue to speak your mind. Freely and openly.

5. God bless America.

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